Martin JagoAnimatronics · Puppets · SFX

Lexus Steps campaign

Lexus
November 2012 - January 2013

Martin helped design and build the mechanics of two large bunraku-style human figures for the international Lexus Steps advertising campaign.

Puppets Created by Evolution FX

Animatronics Model Designer

Early mechanical engineering & puppet development with Evolution FX for the award winning Lexus advertising campaign.

Videos

Behind the scenes

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  • Concept art sheet titled Plans and Elevations Male showing the eleven foot lattice puppet in front, side and three quarter views with mechanism notes

    Art Dept Designs

  • Pinboard in the workshop covered with printed concept art of the lattice puppet, a height comparison chart and a photo of a clay maquette

    More Art Dept Designs

  • Full size white foam mannequin of the puppet standing on a steel base in an arched workshop, with a bamboo rod at each hand

    Fabricated Mockup

  • Small printed lattice maquette of the puppet standing on a plywood base, held by a steel rod, on a cluttered workbench

    Maquette

  • Small printed lattice maquette on its plywood base beside a large lattice shell lying on a workbench, with one of the crew behind

    Maquette with Hand

  • A man in a beanie and checked shirt reaches up beside a giant printed lattice puppet design taped to a workshop wall

    Scale

  • CAD wireframe of the puppet torso and neck showing the internal head control mechanism, cross shaft and two large wheels

    Head Control CAD

  • Handwritten notebook page dated in December with sketches and part numbers for leg and hip clamps and machine mounts

    Body Spacing Sketch

  • Two perforated white hip and waist shell sections hang together from a rod in the workshop, with the puppet design print on the wall behind

    Crotch & Designs

  • Two crew in a workshop fit and finish a tall perforated grey lattice puppet leg, one seated on the floor and one on a box

    Leg Assembly

  • Publicity still of performers in black operating the silver lattice puppet with rods against a blue backdrop, the puppet leaning forward

    Blue Screen Puppeteering

  • Film frame: the silver puppet leans over a park fountain at night while hooded puppeteers in dark clothes work its rods

    Fountain

  • Film frame: the silver puppet reaches towards a restaurant window at night while puppeteers in balaclavas work rods and a couple watch from inside

    Window

  • Film frame: a gold puppet and a silver puppet reach out to each other across a lamp post at night, held by puppeteers

    Lamp Post

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